What Clients buy
Big/international companies
- Buy degrees of freedom and rapid implementation
- From initial brief to start: just a few days
- Very few soft implications
- Often multiple projects (e.g. CEO + HR + CFO)
- Internal client/decision maker: HR Director
SMEs
- Buy managerial competences and skills
- Chemistry manager – entrepreneur
- Clear rules to be agreed with the entrepreneur
- Lot of work on soft variables
- Client/decision maker: entrepreneur
